KATE MCLEOD
Kate McLeod creates plastic-free, plant-based bath & body products that inspire a daily self-care ritual. As the Brand Marketing Manager, I led their integrated marketing strategy across D2C and wholesale channels, develop and execute all content creation, and implement innovative go-to-market campaigns to grow customer acquisition and retention.
“Shellie has been a heavy hitter since the day she’s joined the team, flexing easily across creative shoots, content planning, influencer programs, and community engagement.”
- Nichola G., Co-Founder & CEO of Kate McLeod
WORK AREAS
Creative Direction
Content Strategy
Email/SMS Marketing
Social Media Strategy
Brand Partnerships
IMPACT
10+ Editorial Photoshoots
5+ Product Launch Campaigns
115%+ YOY Email Open Rate
131%+ YOY Avg. Engagement Rate
Sephora in-store & online launch
BRAND IDENTITY
LIFESTYLE CONTENT
ART DIRECTION | PHOTOSHOOT PRODUCER
ECOMMERCE CONTENT
ART DIRECTION | PHOTOSHOOT PRODUCER
EMAIL MARKETING
DESIGN & COPY
![11.1 - The Pebble Launch [VIP]_DESKTOP_V1.png](/s/111-The-Pebble-Launch-VIP_DESKTOP_V1.png)
![11.1 - The Pebble Launch [PUBLIC]_DESKTOP_1.png](/s/111-The-Pebble-Launch-PUBLIC_DESKTOP_1.png)
PARTNERSHIPS & CAMPAIGNS
KATE MCLEOD X SEPHORA
Led marketing and content strategy for the brand’s launch on Sephora.com
Created PDP and PLP copy and imagery to appropriately message our product to the Sephora customer.
Spearheaded influencer strategy to ensure proper support of launch across social.
Implemented paid advertising on FB/IG to drive traffic to site.
LIMITED EDITION HOLIDAY GIFT SET
Ideated and executed the brand’s first-ever artist collaboration with Sara Boccaccini Meadows.
Found and collaborated with artist on design and packaging.
Crafted campaign messaging and created content to support launch.
Goal was to increase customer retention and LTV, and acquire new customers.
