MIANSAI
Miansai is a jewelry and leather goods brand with flagship stores in NYC and LA. As their former Brand Marketing Coordinator, I worked on the conception and execution of all integrated marketing campaigns. I helped define their online identity through social media and website strategy. I also oversaw both NYC and Paris public relations agencies where I worked on gaining strategic press features and coordinated online and offline events.
WORK AREAS
Branding
Public Relations
Influencer Relations
Brand Partnerships
Event Coordination
Copywriting
IMPACT
250+ Press Placements
500+ Influencer Activations
2 Brand Partnerships
10% Increase in Email Open Rate
7 Events in Miami, NYC, London
1 New Category Launch
CopyWRITING
EMAIL | SITE | SOCIAL
INFLUENCER RELATIONS
GIFTING | PAID ACTIVATIONS | COLLABORATIONS | EVENTS
BRAND PARTNERSHIPS
Miansai X IAMGALLA
Miansai teamed up with Adam Gallagher of IAMGALLA, the popular menswear blog for their first-ever influencer collaboration. The capsule collection included ten unisex pieces and was available exclusively on Miansai’s site and flagship locations. The micro-influencer gifting campaign garnered 1 million impressions and 1k+ followers.
MIANSAI X FILA
Miansai is the first jewelry brand to partner with the 110-year old footwear company on a capsule collection. The collaboration reimagined two of FILA’s iconic sneakers with classic Miansai hardware. The partnership was featured in Forbes, High Snobiety, Hypebae, CR Fashion Book, and more.
MIAMI SWIM WEEK
Luxury swimwear brands Eberjey and Onia tapped Miansai to be their featured accessories designer to help showcase their new collections at Miami Swim Week. Influencers, celebrities, and editors from Vogue, Marie Claire, and Daily Mail were in attendance garnering the brand 100M+ social impressions and 10+ press mentions. All guests received Miansai gift bags upon attendance and were invited to a pre-event brunch and tour of the Miansai Miami-based HQ.
PRESS placements
