SARAH FLINT
Sarah Flint is a luxury women’s footwear and accessories brand based in New York City. As the Social Media Manager, I was responsible for defining their social media identity through copy and visual storytelling. With a goal of increasing brand exposure, I lead content strategy and development, community management, and brand partnerships, and influencer relations.
“Shellie’s work is exceptional. She’s incredibly creative, a great ideator, and an excellent executor— she’s the full package.”
Mary B., CEO of Sarah Flint
WORK AREAS
Social Media & Content Strategy
Content Creation
Community Management
Brand Partnerships
Copywriting
Graphic Design
IMPACT
70,000+ New, Organic Followers
90+ Million Impressions
164% Increase in Avg. Video Views
5% Increase In Avg. Engagement Rate
50+ Influencer Partnerships
30+ Blog Features
ART DIRECTION
VIDEOGRAPHY
DESIGN & COPY
Partnerships
INFLUENCER ACTIVATIONS
ROLE: Created strategic influencer program and built relationships with 50+ mega, macro, and micro fashion and lifestyle influencers. Responsible for managing quarterly budget, reporting on success, and developing new initiatives.
GOAL: Support marketing campaigns such as product launches, brand collaborations, and in-store events
KPIs: Conversion rate, site traffic, and impressions
BRAND COLLABORATIONS
ROLE: Developed multi-channel campaigns for Sarah Flint’s co-branded products by building content strategy, executing on content creation, and managing partner relationships.
GOAL: Increase brand awareness and customer acquisition
KPIs: Sell-through rate, follower growth, and engagement rate
