SOCIAL MEDIA STRATEGY

Responsible for defining social media identity through copy and visual storytelling with a goal of increasing brand exposure, I lead content strategy and development, community management, and brand partnerships, and influencer relations.

 

“Shellie’s work is exceptional. She’s incredibly creative, a great ideator, and an excellent executor— she’s the full package.” — Mary B., Former CEO of Sarah Flint, designer footwear brand

“Shellie has been a heavy hitter since the day she’s joined the team, flexing easily across creative shoots, content planning, influencer programs, and community engagement.”— Nichola G., Co-Founder & CEO of Kate McLeod, sustainable body & skincare brand

 

SOCIAL IDENTITY

VIDEOGRAPHY

Medium: IGTV Channel: @sarahflint_nyc, luxury women's footwear brand Idea: Showcase the start to finish process of handcrafting a Sarah Flint shoePurpose: H...
Medium: IGTV Channel: @sarahflint_nyc, luxury women's footwear brand Idea: Sarah Flint shares a fall recipe at her homePurpose: Establish Sarah, herself, an...
 

GRAPHIC DESIGN & COPY

Partnerships

 

INFLUENCER ACTIVATIONS

ROLE: Created strategic influencer program and built relationships with 50+ mega, macro, and micro fashion and lifestyle influencers. Responsible for managing quarterly budget, reporting on success, and developing new initiatives.

GOAL: Support marketing campaigns such as product launches, brand collaborations, and in-store events

KPIs: Conversion rate, site traffic, and impressions

 

BRAND COLLABORATIONS

ROLE: Developed multi-channel campaigns for Sarah Flint’s co-branded products by building content strategy, executing on content creation, and managing partner relationships.

GOAL: Increase brand awareness and customer acquisition

KPIs: Sell-through rate, follower growth, and engagement rate