Shellie Avia Frai

Shellie Avia Frai is a creative storyteller, passionate leader, and thoughtful problem-solver. She currently works in NYC as a marketing consultant.

SKILLS

MARKETING

Brand identity, customer lifecycle & retention, omni-channel marketing strategy, go-to-market campaigns, 360° product launches, partnerships

CREATIVE DIRECTION

Creative concepting, producing, prop styling, model casting, location scouting, art direction, post-production, content distribution

SOCIAL MEDIA

Integrated social strategy, graphic design, videography, copywriting, community management, influencers

FEATURED WORK

MARKETING

Sarah Flint

designer footwear & leather goods

Kate McLeod

Luxury, clean body & skincare

CREATIVE DIRECTION

published writing

Featured

Eco Chic: Sustainability in the Clothing Industry

From traditional methods to organic materials to garment repair, these global brands are committed to sustainability in the clothing industry.

High Seas: Best Boutique Cruising Experiences

From exploring legendary sites to attending exclusive performances, travelers on these luxury cruise lines enjoy a bounty of unique activities.

South Korean Barista Creates Caffeinated Masterpieces

Lee Kang-bin is the co-owner and a barista at the C. Through Cafe in Seoul, known for what he calls "Cream Art," where coffee foam is transformed into faithful renditions of famous artworks.

Charlotte McKinney: Blonde Ambition

Baywatch sensation Charlotte McKinney jetted to the Magic City to celebrate her first Ocean Drive cover and splash around our shores.

Will Ferrell Talks Improv at 'The House' Premiere

Hollywood’s TCL Chinese Theatre was transformed into a casino Monday night for the premiere of Will Ferrell and Amy Poehler’s new comedy, The House, featuring appearances by Jeremy Renner and Mariah Carey.

Becky G On The Impact Of Social Media, Her First Love & The Magic City

We chatted with singer and actress Becky G about how social media has impacted her career, falling in love for the first time, and why she loves to spend time in the 305.